Blog Updates
Photos: Gala
February 7th, 2011 - 2:34 pm
2011 Winners: Drum Roll Please…
February 5th, 2011 - 9:02 pmThis year’s $75,000 top prize goes to University of Pennsylvania for winning the graduate level case study at the 2011 Marketing Summit. The team secured the victory after 36 hours of preparation and an intense competition against seven other teams to address a problem posed by VF Corp.’s The North Face brand. London Business School finished second, followed by Wake Forest University.
Fan Favorite Voting Results…
February 5th, 2011 - 8:48 pmBrigham Young University won the $1,000 top prize at this year’s Marketing Summit fan voting competition, racking up more than 1,400 votes over the three-day event. The University of California at Berkeley was the runner-up, closely followed by the University of Notre Dame. More than 8,200 votes were cast for all the teams. Congratulations. Now all that’s left is unveiling the competition winners…
Hunkered Down
February 5th, 2011 - 4:47 pmThe University of Pennsylvania’s undergraduate team left their presentation today and, though fighting fatigue with adrenaline-powered energy, the team obliged me with a few moments of their time. Stating that the primary challenge of the weekend was travel and locating transportation from their hotel to campus (who knew the challenges of finding a Winston-Salem cab at 4 am?), the team’s primary advice was ‘rent a car!’ Although the team had anticipated taking breaks for rest,...
Caffeinated … Yet Cool and Calm
February 5th, 2011 - 4:30 pm“Team 7 For All Mankind” from Wake Forest University emerged from their graduate case presentation buoyed by many things: a sense of accomplishment and adrenaline at a job well done, a great team dynamic, and a healthy dose of caffeine. The team was certainly very positive about their performance, but were also candid about its challenges. As they pointed out, they could have never predicted all of the questions and scenarios the marketing judges would...
Adapting to the Situation
February 5th, 2011 - 4:00 pmThe team from the London Business School had every intention of taking a methodical approach to their case but they quickly realized that it wasn’t going to happen. “We wanted to be structured and defined,” Michael Kong said. “But when you have five creative geniuses in the room you quickly start looking to create the next big idea and the next big thing.” Each member believed that the VF case was challenging, not only because...
Case Presentations
February 5th, 2011 - 3:43 pmTeams begin presentations in front of judges. Other teams, students and guests watch on in a satellite viewing room.
It’s All in the Details
February 5th, 2011 - 3:30 pmThe Northeastern University undergraduate team appreciated the depth embedded in the judge’s questions after they presented their case. “We were happy to delve into our analysis,” one member declared. The team greatly enjoyed how their case allowed them to “create a lifestyle and a new entity.” Though each showed visible signs of exhaustion, the slight smiles on their faces showed a sense of pride in what they had produced. “We’re here to compete,” one member...
Complex Carbs to the Rescue
February 5th, 2011 - 3:00 pm“Team Reef” from Boston College left their case presentation definitely tired, but very confident that while it had been a challenging 36-hour process it had gone well. With noses buried in the case, laptop screens, and maybe a pro forma statement here and there, there was little time for sight-seeing let alone anything else. However, the team did mention being able to visit a grocery store that provided them with the various complex carbohydrates they...